Logo Design

Minimalist Brand Identity Design

This is a minimalist branding project focused on using negative space and clean typography to create a memorable visual identity. The goal was to design a clean logo that works well across both digital and physical mediums.

Concept & Process

The design process started in Adobe Illustrator, where the core logo was sketched and refined. To keep the design simple and balanced:

• Typography: Used clean lines and adjusted the spacing between letters to keep it looking modern and clear.
• Scalability: Made sure the logo stays readable at any size, from a tiny website favicon to a large exterior building sign.

Real-World Application

After designing the vector logo in Illustrator, it was printed and manufactured onto real physical products. The gallery below features photos of the actual finished products, including glass entrances, building signs, and keychains.